This quiz works best with JavaScript enabled. Home > Unit Iv Communication > Impact Of Mass Media – Quiz 3 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Impact Of Mass Media Quiz 3 (10 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. How does technology affect the way people communicate? A) It allows people to communicate with others quickly and at a low cost. B) It makes people less motivated to communicate with others. C) It does not affect the ways people communicate. D) It makes it difficult to maintain privacy when communicating with others. Show Answer Correct Answer: A) It allows people to communicate with others quickly and at a low cost. 2. Aimee watched an unboxing video of decorations she wants to get for her room. Now every time she goes online she sees advertisements from the company that makes the decorations. Why is she seeing these ads? A) Because she only visits websites from that company. B) Because she asked her mom if she could get the decorations. C) Because the company collected information about the videos she watched. D) Because everyone else online sees the same ads. Show Answer Correct Answer: C) Because the company collected information about the videos she watched. 3. Many researchers attempt to study how the media affects/effects children. A) Affects. B) Effects. Show Answer Correct Answer: A) Affects. 4. True or False:As news consumers who are at least now aware of how quickly misinformation can spread, it is our responsibility to share only accurate information. A) True. B) False. Show Answer Correct Answer: A) True. 5. What is one of the significant impacts of online platforms? A) Limited business models. B) Reduced job opportunities. C) Social empowerment. D) Decreased communication. Show Answer Correct Answer: C) Social empowerment. 6. Which is a social issue caused by media? A) Reduced traffic. B) Cultural homogenization. C) Currency inflation. D) None. Show Answer Correct Answer: B) Cultural homogenization. 7. Which media effects theory states that heavy exposure to media causes individuals to develop an false perception of reality based on repetitive messages within the medium? A) Spiral of Silence. B) Uses and Gratifications Theory. C) Cultivation Analysis. D) Agenda-Setting Theory. Show Answer Correct Answer: C) Cultivation Analysis. 8. A news story about Gettysburg Area High School that "hits close to home" is an example of ..... A) WEIGHT. B) IMPACT. C) TIMELINESS. D) PROXIMITY. Show Answer Correct Answer: D) PROXIMITY. 9. What is a negative effect of concentrated media ownership? A) Innovation. B) Efficient reporting. C) Viewpoint diversity. D) Biased narratives. Show Answer Correct Answer: D) Biased narratives. 10. The news value dealing with how many people are affected by something and how seriously they are affected by such things as natural disasters and elections is A) Impact. B) Disaster. C) Variety. D) Entertainment. 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