Mass Communication Quiz 1 (10 MCQs)

Quiz Instructions

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1. Movies shown at a movie theater that no one goes to is a form of:
2. A podcast you have to download to your phone is a form of:
3. What makes mass communication different from other forms of communication?
4. Advertisement on the notice board for International Conference on Effective Communication
5. Which communication service includes radio and television?
6. When talking about Mass Communication, who has access to the information being shared?
7. A paid non-personal message communicated to a select audience through a mass medium is refers to?
8. Companies are doing less ..... and more ..... as a result of an explosion of more focused media that better match today's targeting strategies.A) marketing; mediaB) media; salesC) narrowcasting; broadcastingD) broadcasting; narrowcastingE) advertising; word-of-mouth
9. It is the transmission of message to a large audience via a channel of broad diffusion.
10. If a news anchor delivers information to millions of viewers, what type of communication is this?