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Mass Communication Quiz 12 (25 MCQs)

Quiz Instructions:

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1. Unsold copies of books are sold at great discounts as
2. A mail or telephone survey of readers is called a
3. Techniques used in commercials usually include the following EXCEPT:
4. Which of these demographic categories best fits you
5. The ability to comprehend and use written symbols effectively and efficiently is
6. Talking on the phone is a form of:
7. What is the primary function of communication?
8. If a prominent person is involved in any event, it becomesnews.It shows _____ news value.
9. Whispering to someone so no one else can hear
10. The oldest type of the mass media outlet (technology) listed below is _____
11. The idea that popular culture makes audiences lose their ability to appreciate "finer" fare is known as the _____ theory.
12. The first book printed in Colonial America was
13. An era where people had no knowledge of writing but used stories to document/pass down tradition, cultural standard, or knowledge is called _____
14. According to Mc Quail, the following four classes of theories related to mass communication can be distinguished:
15. The President and his Chief of Staff appeared on the National Television last Thursday. What form of communication was illustrated in the scenario?
16. What kind of communication is unique in the fact that feedback is NOT possible?
17. Which of the following is "media" ?
18. Which of the following is a type of broadcasting media?
19. Audiences for specific media content becoming smaller and more defined is known as
20. The ownership of 90% of the media in the U.S. by only six companies is known as
21. Traditional media is mostly electronic in nature
22. What are convincing words used in advertisement?
23. _____ is a tool of theatre.
24. The printing press is still being used today.
25. The process of creating shared meaning between the mass media and their audiences is
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