This quiz works best with JavaScript enabled. Home > Ugc Net > Paper 1 > Communication > Mass Communication – Quiz 11 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Mass Communication Quiz 11 (30 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What contributed to the rise of advertising? A) Swadeshi movement. B) Independence. C) Quit India movement. D) Introduction of communication. Show Answer Correct Answer: A) Swadeshi movement. 2. How would you define typography? A) How fast a person types. B) The style and appearance of printed matter. C) What a person types about geography. D) None of above. Show Answer Correct Answer: B) The style and appearance of printed matter. 3. What could be considered Visual Media? A) Theater shows and Musicals. B) Books. C) Movies, television, videocassettes and DVDs. D) None of above. Show Answer Correct Answer: C) Movies, television, videocassettes and DVDs. 4. What did Frederick Ives pioneer in the field of print-visual integration? A) Linotype machine. B) Halftone. C) High-speed presses. D) Rotary press. Show Answer Correct Answer: B) Halftone. 5. Because of the invention of the printing press ..... A) Literacy rates rose among royalty, clergy and upper classes. B) Political leaders now relied more on printed information. C) Books become more affordable as more publications come out. D) Societies become more agricultural and less urban oriented. Show Answer Correct Answer: C) Books become more affordable as more publications come out. 6. A wilful disobedience of a court order or a wilful interference with the administration of Justice is ..... A) Contempt of court. B) Conflict of laws. C) Compensatory damages. D) None of these). Show Answer Correct Answer: A) Contempt of court. 7. Television can help to make distance learning (a) A) A Personalised. B) Easy. C) An Audio Visual medium. D) None of above. Show Answer Correct Answer: A) A Personalised. 8. The toilet in our university are stinky and dangerous. A) The fragrance of Thai flowers. B) Having a foul smell. Show Answer Correct Answer: B) Having a foul smell. 9. Which was NOT a contribution to the telegraph? A) It made messages instantaneous. B) It was the first mass media form. C) It helped make information a commodity. D) It separated communication and transportation. Show Answer Correct Answer: B) It was the first mass media form. 10. Which of the following is NOT an example of a Mediated Interpersonal Communication? A) Telephone Conversation. B) Radio Broadcast. C) Electronic Mails. D) Text Message. Show Answer Correct Answer: B) Radio Broadcast. 11. The integration, for a fee, of specific branded products into media content is A) In-content marketing. B) Product placement. C) Message corruption. D) Narrowcasting. Show Answer Correct Answer: B) Product placement. 12. The strategy of tailoring media content to specific audiences possessing characteristics of interest to specific advertisers is (?) A) Synergy. B) Message concentration. C) Narrowcasting or niche marketing. D) Subgroup marketing. Show Answer Correct Answer: C) Narrowcasting or niche marketing. 13. Why are books seen as a powerful cultural force? A) Books provide a perspective on the past. B) Books are an important source of personal development. C) Books are an important cultural repository. D) All the above are correct. Show Answer Correct Answer: D) All the above are correct. 14. Improper use of a copyrighted work; the theft of intellectual property. A) Copyright infringement. B) Copyright. C) Court-recognized privileges. D) Defamation. Show Answer Correct Answer: A) Copyright infringement. 15. Regarding the credibility of the source in a message: A) Not relevant to persuasion. B) If reliable, always persuade. C) Persuade in the moment, over time the Bartlett effect occurs. D) Persuade in the moment, over time the latent effect occurs. Show Answer Correct Answer: D) Persuade in the moment, over time the latent effect occurs. 16. The result of creative work; for example, a novel, a song or artwork. A) Fair use. B) Liability. C) Freedom of information laws. D) Intellectual property. Show Answer Correct Answer: D) Intellectual property. 17. The specific internal language of a given medium-for example, the choice of lighting in a soap opera-is a media A) Convention. B) Format. C) Genre. D) Production value. Show Answer Correct Answer: D) Production value. 18. A student publication that does not use school resources and is not affiliated with the school. A) Public forum. B) Prior restraint. C) Underground publication. D) Prior review. Show Answer Correct Answer: C) Underground publication. 19. "Any mechanical device that multiples messages and takes it to a large number of people simultaneously" .The above statement is BEST referring to the following: A) Mass Communication. B) Public Speaking. C) Interpersonal Communication. D) Information Technology. Show Answer Correct Answer: A) Mass Communication. 20. In multicultural settings, characters may switch between languages or use code-switching to: A) Simplify language for the audience. B) Reflect linguistic diversity and authenticity. C) Maintain a single-language environment. D) Make the dialogue more formal. Show Answer Correct Answer: B) Reflect linguistic diversity and authenticity. 21. ..... is the last part of play in Natyashastra A) Fruition. B) Climax. C) Effort. D) Attainment. Show Answer Correct Answer: A) Fruition. 22. ..... is a written form of defamation A) Diminish. B) Slander. C) Libel. D) Imputation. Show Answer Correct Answer: C) Libel. 23. Which of the following is NOT a common field or specialization related to mass communication? A) Journalism. B) Public Relations. C) Astrophysics. D) Advertising. Show Answer Correct Answer: C) Astrophysics. 24. Review of a publication by officials before the publication is printed, broadcast or posted online. A) Prior review. B) Public forum. C) Underground. D) Prior restraint. Show Answer Correct Answer: A) Prior review. 25. Which of the following products is a digital mass media product? A) Printed books and newspapers. B) Music MV on the internet. Show Answer Correct Answer: B) Music MV on the internet. 26. In TV programs and movies, characters may use idiomatic expressions and slang to: A) Confuse the audience. B) Portray authentic and natural language. C) Avoid humor. D) Maintain a formal tone. Show Answer Correct Answer: B) Portray authentic and natural language. 27. What is the main definition of ''Mass Communication" ? A) Information fusion. B) Information update. C) Sorting information. D) Transmission of information. Show Answer Correct Answer: D) Transmission of information. 28. What's Mass Media? A) Instruments of communication that reach large audiences with no personal contact between senders and receivers. B) Idea that mass media is merging and are no longer separate entities. C) Community in which exchange of information is the main social economic activity. D) It can be used to shop, source of information, entertainment and source of news. Show Answer Correct Answer: A) Instruments of communication that reach large audiences with no personal contact between senders and receivers. 29. "Language use or thought internal to the communicator" is an explanation that refers to the following communication type: A) Intrapersonal communication. B) Mass communication. C) Intercultural communication. D) Interpersonal communication. Show Answer Correct Answer: D) Interpersonal communication. 30. What is an example of group communication? A) Talking or texting. B) Communication through social media. C) Two people talking on Facebook. D) Communication through mass media. Show Answer Correct Answer: D) Communication through mass media. ← PreviousNext →Related QuizzesPaper 1 QuizzesUgc Net QuizzesMass Communication Quiz 1Mass Communication Quiz 2Mass Communication Quiz 3Mass Communication Quiz 4Mass Communication Quiz 5Mass Communication Quiz 6Mass Communication Quiz 7Mass Communication Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books