This quiz works best with JavaScript enabled. Home > Ugc Net > Paper 1 > Communication > Mass Communication – Quiz 13 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Mass Communication Quiz 13 (30 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The word mass means: A) A large group of people. B) A small group of people. C) The way we share information. D) The information we share. E) All of these mean Mass. Show Answer Correct Answer: A) A large group of people. 2. In mass communication, feedback is typically A) Instant and direct. B) Quite powerful. C) Absent. D) Delayed and inferential. Show Answer Correct Answer: D) Delayed and inferential. 3. TRUTH or LIE:Mass Communication gets you to appear on the Big Screen. A) Truth. B) Lie. Show Answer Correct Answer: B) Lie. 4. Which of these strategies for propaganda with social objectives refers to the absence of counterpropaganda? A) Monopolization. B) Fossilization. C) Plumbing. D) Complementation. Show Answer Correct Answer: A) Monopolization. 5. Which of the following is not true about feedback? A) It enhances performance. B) It is always immediately available. C) Feedback can be verbal or nonverbal. D) It indicates effective understanding or misunderstanding of the message. Show Answer Correct Answer: B) It is always immediately available. 6. Which best describes the characteristics of mass communication? A) One way. B) Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback. C) Anonymous. D) Communication from one (or a few) too many. Show Answer Correct Answer: B) Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback. 7. WHAT IS NOT A PURPOSE OF MEDIA? A) INFORM. B) LIMIT. C) PERSUADE. D) ENTERTAIN. Show Answer Correct Answer: B) LIMIT. 8. TRUTH or LIE:You need to be traveling all the time once you get a job. A) Lie. B) Truth. Show Answer Correct Answer: A) Lie. 9. Which of these events happens only occasionally as part of the linear model of mass communication? A) Sender. B) Feedback. C) Message. D) Mass Media Channel. Show Answer Correct Answer: B) Feedback. 10. Which element is crucial for radio advertisements due to the absence of visual stimuli? A) Color scheme. B) Graphics. C) Sound effects. D) Facial expressions. Show Answer Correct Answer: C) Sound effects. 11. Choose the right answer which describes examples of "Internet of Things" A) Apple watch, TV, home lights program control, smartphone. B) Home lights program control, apple watch, camera, self-driving or connected vehicles. C) Smart refrigerator, laptop, air conditioner, self-driving or connected vehicles. D) Smart refrigerator, apple watch, home lights program control, self-driving or connected vehicles. Show Answer Correct Answer: C) Smart refrigerator, laptop, air conditioner, self-driving or connected vehicles. 12. Radio and Television are important source of: A) Entertainment. B) Studies. Show Answer Correct Answer: A) Entertainment. 13. Digital recording A) Used to present recorded information during a newscast. B) Web referred to as a group as. C) A common type of communication. D) None of above. Show Answer Correct Answer: A) Used to present recorded information during a newscast. 14. The ability to access any content, anytime, anywhere describes A) Narrowcasting. B) Subgroup marketing. C) Synergy. D) Consumption on demand. Show Answer Correct Answer: D) Consumption on demand. 15. What is the correct summative description of "landmark" ? A) A Place. B) An Event. C) A place &/or an event. D) None of above. Show Answer Correct Answer: C) A place &/or an event. 16. Why was the printing press invented? A) To print more material in less time. B) To help authors see their books quicker. C) To make paper that would last longer. D) To print pictures in more books. Show Answer Correct Answer: A) To print more material in less time. 17. The simultaneous consumption of many different kinds of media is known as A) Multitasking. B) Synergy. C) Multidimensional consumption. D) Cross platform interdiction. Show Answer Correct Answer: A) Multitasking. 18. Spotify is a form of: A) Mass Communication. B) Interpersonal Communication. C) Both interpersonal and mass communication. D) Neither of these. Show Answer Correct Answer: A) Mass Communication. 19. Which of the following is a characteristic of communication through mass media? A) Feedback is instant. B) Requires a laptop, tablet, or mobile device. C) Audience can be broad or targeted. D) Audience is 100's or 1000's of miles away. Show Answer Correct Answer: C) Audience can be broad or targeted. 20. Electronic media A) Term used to describe radio and television. B) Used to present recorded information during a newscast. C) Form of communication. D) None of above. Show Answer Correct Answer: A) Term used to describe radio and television. 21. The "persuasion" or experimental psychological current focuses on analyzing: A) The factors that influence the success or failure of persuasive attempts. B) Factors related to the message. C) Audience-related factors. D) All are correct. Show Answer Correct Answer: D) All are correct. 22. What invention by Thomas Edison revolutionized the recording industry? A) Satellite. B) Phonograph. C) Radio. D) Television. Show Answer Correct Answer: B) Phonograph. 23. .At present films are certified under ..... categories A) 3. B) 6. C) 4. D) 5. Show Answer Correct Answer: C) 4. 24. How does radio send messages? A) Through the land. B) Through the air. C) Through the computer. D) Through the phone. Show Answer Correct Answer: B) Through the air. 25. Which answer describes only functions of mass communication? A) Transportation Information Cultural TrasmissionEducation. B) Optimisation EducationMobilization Correlation. C) EducationInformationCorrelation Entertainment. D) MobilizationOptimisation Transportation Correlation. Show Answer Correct Answer: C) EducationInformationCorrelation Entertainment. 26. Stories of human interest make good news items.It shows ..... news value. A) Emotion. B) Usefulness. C) Oddity. D) Educational value. Show Answer Correct Answer: A) Emotion. 27. Demographics are: A) The way marketing works by putting people into categories of what they may like based on certain criteria. B) A racist term. C) A large group of people. D) A small group of people. E) None of the above. Show Answer Correct Answer: A) The way marketing works by putting people into categories of what they may like based on certain criteria. 28. Federal communications commission A) A branch of the federal government in Washington, D.C. B) Form communication. C) Receives message for sender. D) None of above. Show Answer Correct Answer: A) A branch of the federal government in Washington, D.C. 29. Which technology is responsible for the mass production of the written word? A) Printing press. B) Sound recording. C) Digital technology. D) Photography. Show Answer Correct Answer: A) Printing press. 30. What is a negative effect of rapid communication? A) Americans have more job competition. B) Decreased air travel. C) More jobs are available in factories. D) New methods of trade. Show Answer Correct Answer: A) Americans have more job competition. ← PreviousNext →Related QuizzesPaper 1 QuizzesUgc Net QuizzesMass Communication Quiz 1Mass Communication Quiz 2Mass Communication Quiz 3Mass Communication Quiz 4Mass Communication Quiz 5Mass Communication Quiz 6Mass Communication Quiz 7Mass Communication Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books