Types Of Research Quiz 13 (10 MCQs)
Quiz Instructions
Select an option to see the correct answer instantly.
Frequently Asked Questions
What is causal-comparative research?
Causal-comparative research, also known as ex post facto research, is a type of research that examines the cause-and-effect relationships between variables without manipulating the independent variable. It is often used to investigate the effects of non-manipulated factors on outcomes.
How does action research differ from other types of research?
Action research is a participatory, reflective process where participants identify a problem, plan and implement solutions, and evaluate the outcomes. It is characterized by local involvement and immediate needs, often conducted in a natural setting to address socio-practical problems.
What is the main focus of applied research?
Applied research focuses on solving specific, real-world problems and has broad applicability. It aims to address immediate needs and often involves localized problem diagnosis, such as studying consumer behavior or advertising expenditure.
What distinguishes fundamental research from applied research?
Fundamental research, also known as basic research, aims to expand theoretical knowledge and understanding of a subject without immediate practical application. It focuses on broad, foundational questions rather than specific, immediate problems.
How is opinion research used in marketing?
Opinion research, which includes attitude research, is used in marketing to understand consumer preferences, opinions, and behaviors. This information helps companies tailor their advertising and product development to better meet consumer needs and expectations.