This quiz works best with JavaScript enabled. Home > Unit Iv Communication > Mass Media – Quiz 20 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Mass Media Quiz 20 (10 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Name this machine. A) Telephone. B) Printing press. C) Telegraph. D) Telegram. Show Answer Correct Answer: C) Telegraph. 2. Short comment suitable for broadcast A) Blurb. B) Newsflash. C) Sound bite. D) Clip. Show Answer Correct Answer: C) Sound bite. 3. Why are press releases considered a traditional tool in media relations? A) They are used for confidential information sharing. B) They are only sent to internal stakeholders. C) They provide a standardized format for conveying organizational messages. D) They limit media engagement. Show Answer Correct Answer: C) They provide a standardized format for conveying organizational messages. 4. The term ..... refers to methods of communicating with large numbers of people. A) Bias. B) Non bias. C) Sign language. D) Mass media. Show Answer Correct Answer: D) Mass media. 5. What distinguishes traditional media channels such as television and print? A) They enable detailed audience targeting. B) They allow for immediate audience interaction. C) They reach a broad, general audience. D) They focus on niche market segments. Show Answer Correct Answer: C) They reach a broad, general audience. 6. True or False:The term convergence refers to merging the media, such as print, broadcast and Internet, with the platform, such as newspaper's website and a podcast. A) True. B) False. Show Answer Correct Answer: A) True. 7. Which of these is used for both entertainment and communication? A) Television. B) Bicycle. C) Chalkboard. D) Hammer. Show Answer Correct Answer: A) Television. 8. Which of the following is an ICT platform but has limitations compared to its counterparts that are known to help reach a wide range of audience? A) Facebook Page. B) Twitter. C) YouTube. D) Email. Show Answer Correct Answer: D) Email. 9. These are tools to communicate with, or mass communication platforms through physical objects such as radio, television, computers, film, etc. A) Technology. B) Broadcast. C) Media. D) Press. Show Answer Correct Answer: C) Media. 10. Article written by a company for use in newspaper, on radio, website or TV news. A) Sales promotion. B) Press release. C) Product. D) Marketing research Edit. Show Answer Correct Answer: B) Press release. ← PreviousNext →Related QuizzesMass Media Quiz 1Mass Media Quiz 2Mass Media Quiz 3Mass Media Quiz 4Mass Media Quiz 5Mass Media Quiz 6Mass Media Quiz 7Mass Media Quiz 8Mass Media Quiz 9Mass Media Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books