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Survey Research Quiz 19 (10 MCQs)

This set of multiple-choice questions evaluates understanding of survey research, including data collection methods, sampling techniques, and attitude measurement. It covers concepts such as quasi-panel design, census methodology, and repeated cross-sectional surveys. The material assesses the ability to design surveys, collect both qualitative and quantitative data, and infer population trends from representative samples.

Quiz Instructions

Select an option to see the correct answer instantly.

1. What type of survey question allow respondents to write in their own answers

Correct Answer: Correct answer is: (A) Open-ended questions.

Exam Relevance: AP Psychology, Market Research Exams, Social Science Research Methods

Difficulty: Easy

Concept notes: Open-ended questions allow respondents to provide detailed, personalized answers in their own words.

Common Mistakes: A common misunderstanding is that close-ended questions also allow for detailed responses, but they typically limit answers to predefined options.

Explanations: Open-ended questions are designed to allow respondents to write in their own answers, providing flexibility and detailed responses. This type of question is useful for gathering qualitative data and understanding the respondent's perspective in depth.

Option Analysis:

Option A: Correct. Open-ended questions allow respondents to write in their own answers, providing detailed and personalized responses.
Option B: Incorrect. Close-ended questions limit responses to predefined options, such as multiple-choice or yes/no answers.

2. An official count or survey of an entire population, typically recording various details of individuals.

Correct Answer: Correct answer is: (A) Census.

Exam Relevance: AP Statistics, GRE, GMAT, Census Bureau exams

Difficulty: Easy

Concept notes: A census is an official count or survey of an entire population, typically recording various details of individuals.

Common Mistakes: A common misunderstanding is confusing a census with a survey, which typically involves a sample of the population rather than the entire population.

Explanations: A census is specifically designed to count and record information about every individual in a population, making it the most comprehensive and accurate method for gathering data on an entire population. This distinguishes it from other methods like surveys, observational studies, and experiments, which often involve sampling or specific conditions.

Option Analysis:

Option A: Correct. A census is an official count or survey of an entire population, typically recording various details of individuals.
Option B: Incorrect. An observational study involves observing and recording behaviors or characteristics without intervention, but it does not necessarily cover an entire population.
Option C: Incorrect. A survey typically involves a sample of the population, not the entire population.
Option D: Incorrect. An experiment involves manipulating variables to observe effects, and it does not necessarily cover an entire population.

3. In conducting survey research studies, what tool is often used to collect data on participant attitudes?

Correct Answer: Correct answer is: (A) Rating Scale.

Exam Relevance: AP Psychology, GRE, MCAT, GMAT

Difficulty: Easy

Concept notes: In survey research, a rating scale is a tool used to measure attitudes, opinions, or perceptions by asking respondents to rate items on a predefined scale.

Common Mistakes: A common misunderstanding is that a grading scale or weighted scale might be used for measuring attitudes, but these are typically used for different purposes, such as academic grading or statistical weighting.

Explanations: A rating scale is specifically designed to collect data on participant attitudes by providing a range of options (e.g., strongly agree to strongly disagree) that respondents can choose from. This allows researchers to quantify subjective responses and analyze them statistically.

Option Analysis:

Option A: Rating Scale is the correct tool used in survey research to collect data on participant attitudes.
Option B: Grading Scale is typically used in educational settings to assign grades, not to measure attitudes.
Option C: Weighted Scale is used in statistical analysis to give different weights to different data points, not to measure attitudes.
Option D: None of the above is incorrect because a Rating Scale is a valid and commonly used tool in survey research.

4. Pierce calls people and asks them a specified list of questions concerning their opinions of how irritating telemarketers can be. What kind of research is Pierce conducting.

Correct Answer: Correct answer is: (B) Survey.

Exam Relevance: AP Psychology, GRE, MCAT, Research Methods Exams

Difficulty: Easy

Concept notes: A survey is a method of collecting data by asking people a set of questions about their opinions, behaviors, or characteristics.

Common Mistakes: A common misunderstanding is confusing a survey with other research methods like naturalistic observation, case studies, or experiments. Each method has distinct characteristics and purposes.

Explanations: Pierce is conducting a survey because he is asking people a specified list of questions about their opinions. This aligns with the definition of a survey, which involves collecting data through a set of questions.

Option Analysis:

Option A: Naturalistic observation involves observing subjects in their natural environment without intervention. This does not apply to Pierce's method of asking questions.
Option B: Survey involves asking people a set of questions to gather data on their opinions or behaviors. This matches Pierce's method.
Option C: A case study involves an in-depth examination of a single subject or a small group. This is not applicable as Pierce is asking multiple people.
Option D: An experiment involves manipulating variables to observe the effect on a dependent variable. This is not what Pierce is doing; he is simply asking questions.

5. Which type of survey method is a fast and inexpensive way of data collection from respondents living in far away places.

Correct Answer: Correct answer is: (C) Online Survey.

Exam Relevance: Market Research Exams, Social Science Research Exams, Business Analytics Exams

Difficulty: Easy

Concept notes: Online surveys are a fast and inexpensive method for collecting data from respondents located in distant places.

Common Mistakes: A common misunderstanding is that telephonic surveys might be the fastest method, but they can be more time-consuming and costly compared to online surveys.

Explanations: Online surveys are conducted via the internet, allowing respondents to participate from anywhere, making them a fast and cost-effective method for data collection. They eliminate the need for physical presence or phone calls, reducing time and expenses associated with other methods.

Option Analysis:

Option A: Telephonic surveys can be time-consuming and more expensive due to the need for dedicated phone calls.
Option B: Personal surveys require physical presence and can be costly and time-consuming to conduct.
Option C: Online surveys are fast and inexpensive, making them ideal for collecting data from respondents in far away places.
Option D: This option is incorrect as the correct answer is provided.

6. What is NOT part of the Survey Elements under the "Location" category

Correct Answer: Correct answer is: (D) Direction.

Exam Relevance: AP Statistics, GRE, GMAT

Difficulty: Easy

Concept notes: In survey research, the "Location" category typically includes elements such as a map, address, and location list. Direction is not typically considered a part of the "Location" category.

Common Mistakes: A common misunderstanding is that direction is a part of the location category, but it is more related to navigation and guidance rather than the specific location itself.

Explanations: In survey research, the "Location" category includes elements that directly specify a place, such as a map, address, and location list. Direction, on the other hand, is more about the route or path to reach a location, which is not a direct part of the location itself.

Option Analysis:

Option A: Map is a common element in the "Location" category as it provides a visual representation of a place.
Option B: Address is a key element in the "Location" category as it specifies the exact location of a place.
Option C: Location List is also part of the "Location" category as it provides a list of specific locations.
Option D: Direction is not part of the "Location" category as it pertains to the route or path to reach a location, rather than the location itself.

7. The European Union launched a survey across all EU countries in 2001. Every other year, a representative sample of each country is being interviewed on various topics about social issues. The interviewed sample changes for every round, i.e., not the same respondents are interviewed each time. This survey is a:

Correct Answer: Correct answer is: (C) Quasi-panel design.

Exam Relevance: AP Statistics, GRE Psychology, Sociology exams

Difficulty: Moderate

Concept notes: A quasi-panel design involves repeated cross-sectional surveys where different respondents are interviewed in each round, but the sample is representative of the population at each time point.

Common Mistakes: A common misunderstanding is to confuse a quasi-panel design with a panel design, where the same respondents are interviewed repeatedly over time.

Explanations: The survey described involves interviewing a representative sample of each EU country every other year, but the respondents change for every round. This matches the definition of a quasi-panel design, where different respondents are interviewed in each round, but the sample remains representative of the population at each time point.

Option Analysis:

Option A: A cross-sectional design involves collecting data from a sample at a single point in time, not over multiple rounds with changing respondents.
Option B: A panel design involves the same respondents being interviewed repeatedly over time, which is not the case here.
Option C: A quasi-panel design involves repeated cross-sectional surveys with different respondents each time, which fits the described survey.
Option D: A case study design involves an in-depth examination of a single case or a few cases, not a broad survey across multiple countries.

Mnemonic: Quasi-panel: "Quasi" for "almost" a panel, but not the same respondents.

8. Survey design is:

Correct Answer: Correct answer is: (B) Provides a quantitative or numeric description of trends, attitudes, or opinions of a population by studying a sample of that population.

Exam Relevance: AP Statistics, GRE, MCAT, GMAT

Difficulty: Moderate

Concept notes: Survey research involves collecting data from a sample of a population to make inferences about the entire population. It often uses quantitative methods to describe trends, attitudes, or opinions.

Common Mistakes: A common misunderstanding is that survey research is primarily about testing the impact of interventions, which is more characteristic of experimental designs.

Explanations: Survey research aims to gather quantitative data from a sample to understand trends, attitudes, or opinions within a larger population. This method does not focus on testing the impact of interventions but rather on describing characteristics of the population.

Option Analysis:

Option A: This describes an experimental design, not survey research.
Option B: This accurately describes the purpose of survey research.
Option C: This is a general description of sampling, not specific to survey research.
Option D: This is incorrect as option B is the correct description.

9. Which of these methods would collect data from a very large sample? The census is an example of this method

Correct Answer: Correct answer is: (A) Survey.

Exam Relevance: AP Statistics, GRE, GMAT, MCAT

Difficulty: Easy

Concept notes: A survey is a method of collecting data from a large sample of individuals. The census is a comprehensive survey that collects data from every individual in a population.

Common Mistakes: A common misunderstanding is that a questionnaire or a short answer response can also collect data from a very large sample, but these methods are typically used for smaller, more targeted samples.

Explanations: A survey is designed to collect data from a large number of individuals, often representative of a population. The census is an example of a survey that aims to collect data from every individual in a population, making it a very large sample. Surveys can be conducted through various means such as online, phone, or in-person interviews, and they are widely used in research to gather information from a large number of respondents.

Option Analysis:

Option A: Survey is the correct answer as it can collect data from a very large sample, such as in a census.
Option B: Short answer response typically involves a smaller sample size and is not designed to collect data from a very large sample.
Option C: Questionnaire can be used in surveys but is not specifically designed to collect data from a very large sample on its own.
Option D: Speeches are not a method for collecting data from a large sample; they are a form of communication.

10. How many total people took the survey?

Correct Answer: Correct answer is: (B) 100.

Exam Relevance: AP Statistics, GRE, GMAT, SAT

Difficulty: Easy

Concept notes: In survey research, the total number of respondents is a fundamental piece of information. It is often provided directly or can be deduced from the context of the survey results.

Common Mistakes: A common mistake is to overlook the direct statement of the total number of respondents in the survey, leading to unnecessary calculations or assumptions.

Explanations: The question directly states that the total number of people who took the survey is 100. This is a straightforward piece of information that does not require any additional calculations or assumptions.

Option Analysis:

Option A: 50 is incorrect because the total number of respondents is explicitly stated as 100.
Option B: 100 is correct as it matches the stated total number of respondents.
Option C: 150 is incorrect because the total number of respondents is explicitly stated as 100.
Option D: 200 is incorrect because the total number of respondents is explicitly stated as 100.

Frequently Asked Questions

What is survey research?

Survey research is a method of collecting data from a sample of individuals to understand their opinions, behaviors, or characteristics. It often involves the use of questionnaires or interviews.

How does a census differ from a survey?

A census aims to collect data from every member of a population, while a survey collects data from a representative sample of the population. Surveys are often used when a census is impractical due to cost or time constraints.

What is the purpose of using a rating scale in surveys?

A rating scale is used in surveys to quantify respondents' opinions or attitudes on a specific topic. It allows for the collection of quantitative data that can be analyzed statistically.

What is a quasi-panel design in survey research?

A quasi-panel design involves collecting data from different samples at different points in time to observe changes over time. Unlike a true panel, the same individuals are not followed over time.

How are open-ended questions used in survey research?

Open-ended questions allow respondents to answer in their own words, providing qualitative data that can offer deeper insights into their thoughts and feelings. They are useful for exploring complex topics in detail.

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