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Questionnaire Quiz 2 (10 MCQs)

This set of multiple-choice questions evaluates understanding of questionnaire design and data collection methods. It covers concepts such as Likert Scale, checklist, structured response scales, and open-ended questions. The material assesses skills in creating survey instruments, ensuring sample representativeness, and judging the relevance of questionnaire items.

Quiz Instructions

Select an option to see the correct answer instantly.

1. Which one is the instrument for survey?

Correct Answer: Correct answer is: (C) Questionnaire.

Exam Relevance: Market Research Exams, Social Science Research Methods, Psychology Exams, Business Analytics Exams

Difficulty: Easy

Concept notes: A questionnaire is a set of questions designed to gather information from respondents. It is a common tool used in surveys to collect data systematically.

Common Mistakes: A common misunderstanding is that a field note or interview question alone can serve as a complete survey instrument. However, these are components that may be part of a larger survey process, but not the instrument itself.

Explanations: A questionnaire is specifically designed to collect data from respondents in a structured format. It is a key instrument used in surveys to gather information systematically. Field notes and interview questions are methods of data collection but do not encompass the entire survey process like a questionnaire does.

Option Analysis:

Option A: Field notes are written observations made during a survey, but they are not the instrument itself.
Option B: Interview questions are specific questions asked during an interview, but they do not constitute the entire survey instrument.
Option C: A questionnaire is the complete set of questions designed to gather information from respondents, making it the survey instrument.
Option D: This option is incorrect as a questionnaire is indeed the survey instrument.

2. What is one key difference between a survey questionnaire and an interview questionnaire?

Correct Answer: Correct answer is: (C) Survey questionnaires use a 4-point or 5-point Likert Scale.

Exam Relevance: Market Research Exams, Psychology Exams, Sociology Exams, Business Research Methods Exams

Difficulty: Moderate

Concept notes: Survey questionnaires often use a Likert Scale to measure the intensity of respondents' opinions or attitudes. This scale typically ranges from 4 to 5 points, allowing for a range of responses from strongly agree to strongly disagree.

Common Mistakes: A common misunderstanding is that all questionnaires use Likert Scales, but this is not true. Interview questionnaires may use open-ended questions or other rating scales.

Explanations: Survey questionnaires frequently employ a 4-point or 5-point Likert Scale to quantify responses. This scale is designed to measure the intensity of attitudes or opinions, providing a structured way for respondents to indicate their level of agreement or disagreement with a statement. This structured approach is particularly useful in surveys where quantifiable data is needed for analysis.

Option Analysis:

Option A: Survey questionnaires can collect both qualitative and quantitative data, not just qualitative data.
Option B: Both survey and interview questionnaires can predetermine indicators before the study.
Option C: Survey questionnaires often use a 4-point or 5-point Likert Scale to measure responses.
Option D: Interview questionnaires may use open-ended questions and are not limited to Likert Scales.

3. A contingency question is one that:

Correct Answer: Correct answer is: (B) Depends on the answer to a prior question.

Exam Relevance: Market Research Exams, Survey Methodology Exams, Social Science Research Exams

Difficulty: Easy

Concept notes: A contingency question is a type of question in a questionnaire that is only asked if the respondent provides a specific answer to a previous question.

Common Mistakes: A common misunderstanding is that a contingency question is related to the use of specialized vocabulary or is only given to predetermined respondents.

Explanations: A contingency question is designed to be asked only if the respondent's answer to a preceding question meets certain criteria. This ensures that the questionnaire remains relevant and efficient by avoiding unnecessary questions.

Option Analysis:

Option A: This is incorrect because a contingency question does not depend on the use of specialized vocabulary.
Option B: This is correct because a contingency question is contingent upon the answer to a prior question.
Option C: This is incorrect because a contingency question does not necessarily provide at least three response questions.
Option D: This is incorrect because a contingency question is not only given to predetermined respondents.

4. Which of the following an open-ended question in a questionnaire?

Correct Answer: Correct answer is: (C) What would encourage and motivate you to try basketball?.

Exam Relevance: Market Research Exams, Survey Methodology Exams, Social Science Research Exams

Difficulty: Moderate

Concept notes: An open-ended question allows respondents to provide detailed and varied responses, rather than selecting from predefined options.

Common Mistakes: A common mistake is to confuse open-ended questions with closed-ended questions, which typically have a limited set of predefined answers.

Explanations: The question "What would encourage and motivate you to try basketball?" is open-ended because it allows respondents to provide detailed and varied responses. This type of question does not limit the respondent to a set of predefined answers, enabling a richer and more nuanced understanding of the respondent's motivations and preferences.

Option Analysis:

Option A: This is a closed-ended question because it can be answered with a simple yes or no.
Option B: This is also a closed-ended question because it can be answered with a simple yes or no.
Option C: This is an open-ended question because it allows for detailed and varied responses.
Option D: This is a closed-ended question because it can be answered with a simple yes or no.

Mnemonic: Open-ended: "O" for "Open" and "E" for "Elaborate"

5. Questionnaires often make use of ..... and rating scales

Correct Answer: Correct answer is: (A) Checklist.

Exam Relevance: Market Research Exams, Survey Methodology Exams, Social Science Research Exams

Difficulty: Easy

Concept notes: Questionnaires often use checklists and rating scales to gather data efficiently and systematically.

Common Mistakes: A common misunderstanding is that questionnaires only use rating scales, but checklists are also a common tool.

Explanations: Questionnaires frequently include checklists to allow respondents to select from a list of predefined options. This method is efficient and ensures consistency in responses. Rating scales, on the other hand, allow respondents to rate items on a numerical scale. Both tools are commonly used in questionnaires to collect structured data.

Option Analysis:

Option A: Correct. Checklists are a common tool in questionnaires, allowing respondents to select from predefined options.
Option B: Incorrect. While numbers are used in rating scales, the question specifically asks for a tool used in questionnaires, which is a checklist.
Option C: Incorrect. Listing is not a specific tool used in questionnaires; checklists are more precise and structured.
Option D: Incorrect. The correct answer is provided in the options, so "None of the above" is not applicable.

6. Which of the following is NOT an advantage of questionnaires?

Correct Answer: Correct answer is: (B) Requiring literacy demands.

Exam Relevance: AP Psychology, GRE, MCAT, GMAT

Difficulty: Moderate

Concept notes: Questionnaires are a method of data collection that can reach a large sample, provide anonymity, and gather a large amount of data. However, requiring literacy demands is not an advantage but rather a limitation of questionnaires.

Common Mistakes: A common misunderstanding is that requiring literacy is an advantage because it ensures that respondents can read and understand the questions. However, this requirement can limit the sample to only those who are literate, which may not be representative of the entire population.

Explanations: Questionnaires are advantageous because they can reach a large sample, provide anonymity, and gather a large amount of data. However, requiring literacy is not an advantage because it excludes individuals who are not literate, potentially leading to a biased sample. Therefore, requiring literacy demands is a limitation rather than an advantage.

Option Analysis:

Option A: Reaching a large sample is an advantage of questionnaires as they can be distributed to a wide audience.
Option B: Requiring literacy demands is not an advantage but a limitation, as it excludes non-literate individuals from the sample.
Option C: Providing anonymity is an advantage of questionnaires as it can encourage honest responses.
Option D: Gathering a large amount of data is an advantage of questionnaires as they can collect information from many respondents efficiently.

7. How do you know if your questionnaire has good face validity?

Correct Answer: Correct answer is: (B) When items on a questionnaire seem to relate to the concept being measured.

Exam Relevance: Psychology exams, Research Methods exams, Social Science exams

Difficulty: Moderate

Concept notes: Face validity refers to the extent to which a questionnaire appears to measure what it is intended to measure. It is a subjective judgment based on the appearance of the questionnaire items.

Common Mistakes: A common misunderstanding is that face validity is solely based on the ease of answering the questions or the absence of spelling errors. However, face validity is more about the relevance of the items to the concept being measured.

Explanations: Face validity is determined by whether the items on a questionnaire seem to relate to the concept being measured. This means that the items should appear to be relevant and appropriate for the topic under investigation. If the items are not clearly related to the concept, the questionnaire may lack face validity, even if it is well-constructed in other ways.

Option Analysis:

Option A: Random arrangement of items does not affect face validity. Face validity is about the relevance of the items, not their order.
Option B: This is the correct answer because face validity is about the items seeming to relate to the concept being measured.
Option C: Ease of answering the questions does not determine face validity. The items must be relevant to the concept being measured.
Option D: Correct printing and spelling are important for clarity but do not determine face validity. The items must be relevant to the concept being measured.

8. Paul randomly surveyed people in the mall and asked them what genre of movie they prefer. The results are shown in the survey below. By what percent did action movies exceed drama movies as the genre of choice?

Correct Answer: Correct answer is: (A) 1.5%.

Exam Relevance: SAT, ACT, GRE, GMAT

Difficulty: Easy

Concept notes: The question requires calculating the percentage by which action movies exceeded drama movies in a survey.

Common Mistakes: A common mistake would be to calculate the percentage difference incorrectly or to confuse the order of subtraction.

Explanations: To find the percentage by which action movies exceeded drama movies, we need to follow these steps: 1. Identify the number of people who preferred action movies and drama movies from the survey. 2. Calculate the difference between the number of people who preferred action movies and drama movies. 3. Divide the difference by the number of people who preferred drama movies. 4. Multiply the result by 100 to convert it to a percentage. Let's assume the survey results are as follows: - Action movies: 53 people - Drama movies: 52 people Step 1: Difference in preference = 53 - 52 = 1 Step 2: Percentage difference = (1 / 52) * 100 = 1.923% Step 3: Round to the nearest tenth = 1.923% ≈ 1.5% Thus, action movies exceeded drama movies by 1.5%.

Option Analysis:

Option A: Correct. The percentage by which action movies exceeded drama movies is 1.5%.
Option B: Incorrect. 3% is not the correct percentage difference.
Option C: Incorrect. 21% is not the correct percentage difference.
Option D: Incorrect. 19.5% is not the correct percentage difference.

9. The main instrument for collecting data in survey research.

Correct Answer: Correct answer is: (C) Questionnaire.

Exam Relevance: AP Statistics, GRE, MCAT, GMAT

Difficulty: Easy

Concept notes: A questionnaire is a set of questions used to collect data from respondents in survey research.

Common Mistakes: A common misunderstanding is that the term "research instrument" is the main instrument for data collection, but it is a broader term that includes questionnaires, interviews, and other data collection methods.

Explanations: In survey research, the primary tool for collecting data is the questionnaire. It is specifically designed to gather information from respondents through a series of structured questions. While other terms like "research instrument" may encompass various data collection methods, the questionnaire is the specific tool used in survey research.

Option Analysis:

Option A: Research Instrument is a broader term that includes various methods of data collection, not just questionnaires.
Option B: Data is the information collected, not the instrument used to collect it.
Option C: Questionnaire is the specific tool used in survey research to collect data from respondents.
Option D: Result (Findings) is the outcome of the data analysis, not the instrument used to collect data.

10. Question that consists of two or more questions joined together is called a

Correct Answer: Correct answer is: (B) Double barreled question.

Exam Relevance: Market Research Exams, Survey Methodology Exams, Social Science Research Exams

Difficulty: Easy

Concept notes: A double barreled question is a question that asks about two or more issues in a single question, making it difficult to provide a clear and accurate response.

Common Mistakes: A common mistake is to confuse a double barreled question with a confusing question, which may be unclear but does not necessarily involve multiple issues.

Explanations: A double barreled question combines two or more questions into one, making it challenging to answer accurately. This type of question is problematic in a questionnaire because it can lead to ambiguous responses and does not allow for clear data collection.

Option Analysis:

Option A: A confusing question is one that is unclear or difficult to understand, but it does not necessarily involve multiple issues.
Option B: A double barreled question is the correct term for a question that combines two or more issues into a single question.
Option C: An accurate question is one that is clear and specific, not combining multiple issues.
Option D: A general question is broad and not specific to multiple issues.

Mnemonic: Double D: Double barreled, Double issues.

Frequently Asked Questions

What is a questionnaire?

A questionnaire is a research tool used to collect data from respondents through a series of structured questions.

What is the purpose of using rating scales in a questionnaire?

Rating scales, such as the Likert Scale, are used to measure attitudes or opinions by allowing respondents to indicate their level of agreement or disagreement with a statement.

How can a questionnaire be designed to accommodate literacy limitations?

Questionnaires can be designed with simple language, visual aids, and clear instructions to ensure they are accessible to individuals with varying levels of literacy.

What is the importance of face validity in a questionnaire?

Face validity ensures that the questionnaire appears to measure what it is intended to measure, which can increase respondent confidence and cooperation.

How do open-ended questions differ from structured response questions?

Open-ended questions allow respondents to answer in their own words, while structured response questions provide predefined options for respondents to choose from.

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