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Methods Of Data Collection Quiz 5 (25 MCQs)

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1. Surveys can generate
2. To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers possess which characteristics?
3. Which is the advantage in using personal interviews to collect marketing data?
4. An official count or survey of an entire population, typically recording various details of individuals.
5. Which is the most appropriate data collection method to use when a business wants to determine how its employees interact with customers?
6. Coach Smith wants to know whether students would pay for the privilege of parking theircars in the lot closest to the school. He surveyed students getting on the buses while hemonitored bus loading each afternoon. What type of sampling technique is this? This is _____ sampling.
7. Technique which gives every items of the universe an equal chance of being selected is
8. The value or values that occur MOST often
9. Which primary data collection method involves collecting data by analyzing the speech and language patterns of individuals or groups, with a focus on understanding how these patterns are related to social and cultural factors?
10. Which primary data collection method involves in-depth, one-on-one conversations with respondents?
11. Instructors teaching research methods are interested in knowing what study techniques their students are utilizing. Rather than assessing all students, the researchers list all names of the students in each section and use a program to random pick 100 students.
12. Requires the person completing the questionnaire to compare different items. The items are then given a number e.g 1 to 10
13. A journalist wants to increase the readership of the school paper. He designs a set of questions that will discern the types of articles most students are interested in reading.
14. Identify the sampling design:School admin conducted a survey on post-graduation plans. Students of senior class 2018 were listed in order by class rank. The school selected a random number between 1 and 15, obtaining a number 11. Then, they selected every 11th student for the survey.
15. Which primary data collection method involves collecting data by asking participants to report on their own thoughts, feelings, and behaviors?
16. What type of sampling is this? Soybeans are planted on a 48-acre field. The field is divided into one acre subplots. A sample of plants is taken from each subplot to estimate the harvest.
17. The following are types of Observation with Intervention EXCEPT ONE.
18. What is the placebo effect?
19. Cluster, stratified, and simple random are all types of _____
20. It is used for visual presentation in showing patterns and relationships
21. A way of collecting data where a group of people who are asked by a business to give their opinions and advice about a product or service
22. Which data collection method would you use to collect data for this study? A study of the effect of changing flight patterns on the number of airplane accidents.
23. You want to find out student opinions on the location for the prom. What should you use?
24. Which primary data collection method involves collecting data by manipulating an independent variable and measuring its effect on a dependent variable, while controlling for extraneous variables?
25. Shawn Mendes is unaware that his fans are recording his interview with the press. What kind of observation is shown?
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